FinTech companies are being seen as the ‘competition’ to be battled with,...
Today’s successful businesses are the ones that understand the need to adapt and change seamlessly. The opportunities and threats from countries and...
Transfer Pricing law in India was introduced in Financial Year 2001-02. In the decade gone by this has resulted in a lot of litigation. Transfer pricing...
Most companies analyse their customer data through simple profiling—their age, location, frequency of purchase, and so on. Just because your target audience are teens doesn't mean that every single one of your customers likes Taylor Swift.
Most start-ups adopt the ‘if you build it they will come’ mentality, assuming that an excellent product is all they need to build a business.
Enterprises that understand the importance of ESN, however, often seem to...
As a Market Research Consulting company, one has to build a Strategic...
Consulting firms in India have constantly improvised and done distinctly...
The customer experience is a journey, made up of many different discrete touchpoints, or steps. The steps of the journey which are the most obvious for customers are those steps which take place in-store, online or when communicating.
Retailers are looking at a mix of store expansions with a strong focus on store location, size and assortment and operational efficiency.
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